IFTTT's disastrous pricing model change
Automation platform IFTTT recently changed it's pricing model. Under the old model Pro+ users were able to create and run an unlimited number of applets. Proand Pro+ users viewed IFTTT almost as a utility and because of this IFTTT had a very reliable user base that maintained subscriptions year-over-year. IFTTT's recent switch to a metered, credit based pricing system means most Pro and Pro+ users won't be able to continue running their applets. Having an IFTTT account now means having to constantly monitor credit usage and paying extra.
The way IFTTT has rolled out this whole credits thing, it's clear they were so focused on growth and AI mumbojumbo that they completely overlooked how loyal, long-time customers were actively using the platform. Simply put, IFTTT pulled the rug on loyal customers because they wanted to capitalize on new users in the AI era.